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Evidence Checklist for Counterfeit Takedowns (Practical)

January 20, 2026 · Shieldify IP Operations · 2 min read

Evidence Checklist for Counterfeit Takedowns (Practical) cover image

Counterfeit takedowns often fail due to incomplete evidence packaging, not because the claim lacks merit.

Evidence checklist

  • Capture full listing URL and seller profile URL
  • Record visible pricing and product images
  • Save timestamped screenshots with page context
  • Link claim to trademark or product authenticity references
  • Track previous reports for recurring sellers

Build a repeatable evidence folder#

Use a predictable folder structure so operations, compliance, and legal teams can review quickly.

{
  "caseId": "CF-2026-041",
  "folders": [
    "01-urls",
    "02-screenshots",
    "03-ownership-references",
    "04-submission-records"
  ],
  "namingPattern": "{date}_{platform}_{seller}_{type}"
}

Separate facts from assumptions#

Only include observable facts in the evidence package. If authenticity is inferred, label it as a risk signal and not a final conclusion.

Operational standard

High-quality evidence should allow another reviewer to reproduce your findings without extra context.

Maintain chain of updates#

When cases evolve, append new entries rather than overwriting prior records. This preserves audit clarity.

Disclaimer

Enforcement outcomes always depend on platform review policies and case context.

FAQ#

Can one screenshot be enough?#

Usually no. Use multiple captures showing URL, account identity, product detail, and claim context.

Should we include customer complaints?#

Yes, if available and relevant, but keep personal data handling compliant.

Not always. Clear operational claims with strong evidence are often more effective at first submission.