How to Report Trademark Infringement on Facebook (Step-by-step)

Use the correct policy lane

Trademark abuse, impersonation, and counterfeit commerce can require different report paths. Choosing the wrong lane is a common cause of rejection.

Step 1: Confirm ownership and authority#

Before filing, prepare clear ownership references for the trademark and proof that the reporter is authorized to act.

Trademark number and jurisdiction
Brand owner legal name
Internal contact record for enforcement requests

Step 2: Capture URL-level evidence#

Reports are easier to review when each claim maps to a specific URL and violation type.

{
  "platform": "facebook",
  "claimType": "trademark",
  "asset": "word mark",
  "infringingUrls": [
    "https://facebook.com/example-page-1",
    "https://facebook.com/example-shop-2"
  ],
  "evidenceTimestamp": "2026-01-25T09:20:00Z"
}

Step 3: Write concise claim statements#

Use direct statements that tie the report to ownership and visible misuse. Avoid long legal narratives in initial submissions.

Example statement structure#

Who owns the mark
Where misuse appears
Why the use is unauthorized

Step 4: Submit and track outcomes#

After submission, maintain a structured status tracker with report IDs, timestamps, and decisions.

Note

Status tracking is critical for recurring offenders. Good tracking improves future report quality and internal response speed.

FAQ#

How fast can Facebook review a report?#

Review time depends on workload and policy scope. Submission quality usually influences processing speed.

Should we report every URL immediately?#

Prioritize high-risk URLs first, then process lower-risk cases in batches for better operational control.

Is this legal advice?#

No. This article is operational guidance for reporting workflows only.